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Ujamaa word mark
Ujamaa Identity Design
To show Ujamaa's commitment to unity in the African Nova Scotian community we illustrated an Acacia tree and it's root system. The idea is that many roots come together to form one powerful tree with each root representing a member of the African Nova Scotian comunity. The Acacia tree is commonly found in Tanzania which is also the place where the principles of Ujamaa originated.

About client
Ujamaa is a collaborative and sustainable development initiative supported by some of Nova Scotia’s most influential leaders from the African Nova Scotia (ANS) Community and the Greater Halifax Partnership (The Partnership) to empower the ANS community to reach its full potential.
www.greaterhalifax.com/ujamaa
Ujamaa Brochure front and back
 
     
Ujamaa Kit folder layout
   
     
Ujamaa bookmarks layout