Visual brand development The client requested that the logo look as if it were cut out of a partially burned ancient scroll. It was also important that the C be "cool" enough to be used as a stand-alone graphic for projects in the future. The look of the site was inspired by an antique book I found. View the site at www.thechroniclesmusic.com. About the client The Chronicles are a socially conscious band that make music that fuses hip hop, rock, jazz and reggae.