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The client wanted this report to be very visual with a focus on fine art. We researched and experimented with various artistic styles using the slogan "The Art of Excellence" as a point of referrence. We used paint strokes representing each colour of the BBI brand as the key visual for the report. We also included many shots of BBI clients to give investors a chance to connect with the people who benefit from the BBI's services.
About client
The Black Business Initiative's mandate is to promote and assist the development of businesses owned by African Nova Scotians.
